7 – The Hidden Value of Data in Big Business With Brandon Artz

  • Updated on December 19, 2024  

Ira Sharp welcomes Brandon Artz, an expert in electrical engineering technology and industrial cybersecurity, to discuss the latest in automation, cybersecurity, and IT/OT convergence. With over a decade of experience in various industries, Brandon sheds light on the importance of integrated data systems, the role of IT/OT convergence, and the often-overlooked need for documentation and infrastructure. These points are crucial for improving efficiency and security in today’s tech-driven world.

Integrated Data Systems

Brandon Artz emphasizes that well-integrated data systems are essential for the growth and efficiency of large-scale operations like online shopping. He explains, "Data can sometimes be more valuable than the product itself because it allows for downstream cost reduction and process improvements." By collecting and analyzing data across different departments, companies can optimize various aspects of their operations, from inventory management to customer service. Integrated data systems help avoid the pitfalls of point solutions, which may not scale effectively.

To illustrate the point, Brandon recalls his experience at Stanley Black & Decker and Walmart, where he focused on enhancing data collection and connectivity. He underscores, "Instead of relying on isolated solutions, it's imperative to develop systems that can grow with the company and accommodate increasing data loads easily."

Importance of IT and OT Convergence

The convergence of IT (Information Technology) and OT (Operational Technology) is another critical area highlighted by Brandon. He points out that aligning these two domains can lead to significant operational improvements, especially in industrial settings. "The challenges in aligning IT and OT are numerous, including cybersecurity at the intersection," Brandon notes, emphasizing the need for collaboration between these traditionally separate departments.

Ira Sharp adds color to the conversation by drawing an analogy to mediating disputes in a bar, likening it to resolving conflicts between IT and OT professionals. This analogy highlights the importance of understanding and cooperation to ensure smooth operations. The integration of IT and OT allows for better data movement and robust, secure systems, a necessity for modern enterprises.

Documentation and Infrastructure

One of the most overlooked yet essential areas in industrial technology is robust documentation and infrastructure. Brandon asserts, "Documentation isn't just a bureaucratic exercise; it's foundational for accountability and retrospective analysis, especially in the event of a security breach." Accurate documentation enables better tracking of changes and easier troubleshooting, which is crucial for maintaining system integrity.

He shares an example of his work at Symbotic, an automated warehouse company, where detailed site-to-site documentation and standardized network protocols were critical for ensuring smooth operations. Whether it's adapting to constraints within large organizations or improving cybersecurity protocols, having a solid documentation framework is indispensable.

Key Quote From The Episode

"Data can sometimes be more valuable than the product itself because it allows for downstream cost reduction and process improvements." - Brandon Artz

Key Takeaways

  • Integrated data systems facilitate operational efficiency and scalability.
  • IT and OT convergence require understanding and cooperation, crucial for robust cybersecurity.
  • Proper documentation and infrastructure are foundational for accountability and system integrity.

Wrap Up

Brandon Artz provides invaluable insights into integrating data systems, the convergence of IT and OT, and the significance of robust documentation. For professionals looking to improve efficiency and security, focusing on these areas can lead to significant operational benefits.

Action Items:

  • Evaluate the current state of your data systems and explore integrated solutions.
  • Foster collaboration between IT and OT teams to enhance security and efficiency.
  • Establish comprehensive documentation practices to support accountability and troubleshooting.

About the Guest

Brandon Artz is a seasoned professional with a background in electrical engineering technology and industrial cybersecurity. His diverse experience spans automotive lighting, tooling, and automated warehousing. Currently, he focuses on improving automation in Walmart storefronts, leveraging his expertise in UI/UX, HMI, SCADA, and data collection to enhance operational efficiency. Brandon is passionate about continuous learning and bridging gaps across technological domains.

Ira Sharp

Host

Ira Sharp is the Director of Product Marketing - Automation at Phoenix Contact USA. Ira has over 18 years of experience in Industrial Automation with a focus on Open Control, IIoT, Industry 4.0, Networking, and Cybersecurity. Ira has led marketing, engineering, and sales teams while maintaining a multi-million-dollar product portfolio. In addition, Ira has an active digital presence as a LinkedIn content creator focused on Automation, is a co-founder of the Industry 4.0 club, IIoT-World board member, has been recognized as the who’s who for IIoT by Onalytica, and was named in the Top 100 IoT Influencers by CBT.

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