13 – From Data to Decisions: IoT’s Impact on Business Strategy with Freddie Coertze

  • Updated on November 14, 2024  


This week episode is brought to you by Smithtek. 

Smithtek specializes in turn-key hardware and software solutions for remote asset management. Based in Perth, Western Australia, Smithtek offers web-based SCADA systems and supports a wide range of industrial protocols, serving industries like agriculture, mining, and industrial automation. Their adaptable and user-friendly systems make it easy to monitor and control assets—from pumps to sensors—ensuring reliable, real-time oversight from anywhere.

Learn more at: https://www.smithtek.com.au/3g

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This week, Phil Seboa and Ed Fuentes join Freddie Coertze, National IoT Business Manager at ifm, to explore key insights into what makes successful IoT projects. They discuss the importance of stakeholder collaboration, aligning IoT solutions with business strategies, and the ongoing learning required in the field. These insights are invaluable for professionals navigating industrial IoT, promising to enhance both understanding and application.

Stakeholder Collaboration is Crucial

Freddie Coertze emphasizes that successful IoT projects hinge on teamwork and involving all relevant players. "Bringing in senior management, your IT team, and the actual system users from the get-go is critical,” Freddie declares, highlighting the necessity of collective effort. Collaboration breaks down departmental silos, ensuring that IoT initiatives do not become isolated experiments but integrated parts of the business strategy. Ed Fuentes underscores this point by stating that the fusion of departmental inputs fosters better communication, reduces friction, and aligns everyone under a shared goal, leading to more efficient and successful project outcomes.

Phil Seboa asserts, “Having a digital strategy with all stakeholders on board is vital.” Without this collective vision, IoT projects often flounder. By involving different departments, particularly those that will use the system, companies are better positioned to address practical challenges and optimize functionalities from the outset. This inclusive approach helps in catering to the nuanced needs different departments may have, significantly improving the chances of a project’s success.

Align IoT Solutions with Business Strategies

One of the standout points Freddie makes is the importance of aligning IoT implementations with overarching business strategies. "It’s not just about data collection; it's about integrating this data to inform and drive business decisions," Freddie notes. Bridging the divide between operational technology (OT) and informational technology (IT) ensures data flows to decision-making platforms like SAP and ERP systems, maximizing utility.

Ed elaborates on this by noting that IoT solutions must match the business’s strategic objectives to have meaningful impacts. He explains, "A digital strategy is a continuous journey, not a one-time implementation." The implementation of IoT should feed into larger corporate frameworks and strategies, enhancing decision-making capacities and driving business growth. Additionally, integrating data from IoT can unlock new operational efficiencies, improve asset management, and provide real-time insights that inform proactive business decisions.

Continuous Learning in IoT

Freddie shares his excitement about the continuous learning involved in IoT, especially compared to traditional roles in automation. "Integrating sensor data through ERP systems to make autonomous decisions is an exciting frontier," he mentions, highlighting the shift from static roles to dynamic, evolving ones. This continuous learning curve fuels innovation, pushing professionals to stay ahead of technological advancements and adapt to an ever-changing landscape.

Ed praises Freddie's passion for continuous learning and stresses that digital strategies are ongoing efforts. “It’s important to stay current with emerging technologies and trends,” Ed insists, illustrating that maintaining a learning mindset is vital for long-term success. By embracing this approach, organizations can remain agile, continuously improve their operations, and adapt their strategies to new advancements. Moreover, the innovative atmosphere fostered by ongoing learning can lead to creative solutions and new opportunities within IoT sectors.

Key Quotes From The Episode

Freddie Coertze points out, “Bringing in senior management, your IT team, and the actual system users from the get-go is critical.” Phil Seboa notes, “Without a digital strategy that includes all stakeholders, IoT projects are likely to fail.” Ed Fuentes adds, "A digital strategy is a continuous journey, not a one-time implementation."

Key Takeaways

  1. Stakeholder Collaboration: Involving all relevant stakeholders from the start is crucial for the success of IoT projects.
  2. Align with Business Strategies: IoT solutions should be integrated with business strategies to provide actionable data for decision-making platforms.
  3. Continuous Learning: The IoT field requires continuous learning and adaptation to stay ahead and optimize implementations.

Wrap Up

The insights shared by Freddie Coertze highlight the importance of stakeholder collaboration, aligning IoT solutions with business strategies, and embracing continuous learning. By focusing on these points, companies can significantly improve their chances of success in IoT projects. These strategies help ensure that IoT implementations are not only effective but also sustainable and adaptive to future innovations.

For professionals seeking to enhance their IoT initiatives, start by forming a team that includes senior management, IT professionals, and system users to ensure cohesive project execution. This multidisciplinary approach not only improves communication but also ensures that the project addresses real-world needs effectively. Additionally, aligning IoT strategies with broader business goals helps in extracting maximum value from IoT data, making it actionable and relevant. Lastly, fostering a culture of continuous learning ensures that your team remains adaptable, innovative, and capable of leveraging new technological advancements.

About the Guest

Freddie Coertze is the National IoT Business Manager at IFM, with over 11 years of experience in digital strategy and asset visibility. His work focuses on helping companies navigate the complexities of IoT to achieve real, measurable results. Driven by a passion for continuous learning and innovation, Freddie has been instrumental in the successful implementation of IoT solutions across various industries. His practical insights and strategic mindset have made him a valuable resource for businesses looking to leverage IoT technologies effectively.

Freddie Coertze’s contributions to the field of IoT demonstrate how integrating stakeholder collaboration, aligning with business strategies, and embracing continuous learning can transform how businesses operate. By emphasizing these principles, companies can enhance efficiency, make more informed decisions, and ensure the long-term success of their IoT initiatives.

For businesses looking to implement these strategies, consider forming multidisciplinary teams to drive IoT projects, aligning your technological solutions with broader business goals, and fostering a mindset of perpetual learning to stay ahead in the rapidly evolving landscape of industrial IoT. Thank you for joining us in this enlightening conversation, and stay tuned for more expert insights on Unplugged: An IIoT Podcast.

Connect with Freddie on LinkedIn: https://www.linkedin.com/in/freddie-coertze-b24972155/

About Our Sponsor

Smithtek is committed to providing reliable, Australian-made solutions for remote asset management. Our systems are designed to be intuitive and adaptable, making integration with existing infrastructure straightforward. We prioritize simplicity in user experience, ensuring that our technology is accessible for all levels of technical expertise.

For more information, visit:  www.smithtek.com.au.

Phil Seboa

Host

Phil Seboa is an automation enthusiast with a passion for Industry 4.0 and IIoT, with a background in Electrical and Automation. He has worked on projects ranging from electric motor modifications to high voltage transformer solutions for the Australian Power Grid. As a Sales Engineer at Phoenix Contact, Phil gained expertise in edge technology, automation, power reliability, and control systems. Currently, he is excited about the Ignition software platform's potential in the industrial sector and explores home automation using IIoT infrastructure. Committed to continuous learning, Phil actively engages with the automation community, sharing his knowledge and insights. Fun fact: Phil once drove a football team to a sponsored event at Wembley Arena and scored a goal on the pitch.

Ed Fuentes

Host

Ed Fuentes is an industrial automation expert with over 30 years of experience, currently a Technical Sales Executive at Inductive Automation Australia. He leverages Industry 4.0 technology to drive digital transformation in the Australian manufacturing sector. Ed has held key roles at ATS Global and Rockwell Automation, specializing in account management and technical sales. He holds a Bachelor of Engineering and a Post Graduate Diploma in Business Management from Swinburne University of Technology, and is certified in Ignition Core 8.1 and as a Cisco Certified Network Associate. Dedicated to continuous learning, Ed actively participates in industry communities. Outside work, he enjoys exploring culinary places, talking to chefs, and entertaining friends and family with his BBQ skills.

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