Nikki Gonzales, Ali G, and Courtney Fernandez sit down with Dr. Nicole Schra-Martin, an expert in manufacturing and automation, to discuss early STEM education, practical hiring for automation roles, and the changing face of industrial automation careers. These themes are essential for managers, engineers, and educators interested in building sustainable talent pipelines for the industry.
Starting STEM Young: Mentoring the Next Generation
Dr. Nicole Schra-Martin points out that the shortage of skilled automation talent begins with a lack of early exposure to STEM. By working with her nieces and their friends in what they proudly call the “Smart Girls Fun Club,” Dr. Schra Martin helps young girls build alarms, run LEDs, and program simple conveyors. She observes, “If it interests them, they really enjoy that,” highlighting that hands-on projects spark curiosity among youth between ages 10 and 14. These informal learning sessions not only introduce engineering concepts early but also aim to create a future workforce that is both capable and confident. This approach is especially relevant for those seeking to broaden diversity in technical fields and ensure a steady supply of future talent.
Practical Skills Over Credentials: Building a Real-World Pipeline
When it comes to hiring for automation and controls, Dr. Schra-Martin focuses less on academic credentials and more on practical ability. She describes a straightforward interview test that involves basic tasks like measuring bolts, identifying contactors, and fault-finding with a digital multimeter. She shares, “It took me nine months to find somebody,” emphasizing how rare it is to find applicants who can pass basic practical tests—even after 50 interviews. Ali G observes that trade school and hands-on experience often trump formal university education in preparing new entrants for automation careers. The takeaway for hiring managers is clear: technical positions benefit from candidates who are eager to learn and have direct experience with tools and equipment, not just degrees.
Industry Experience, Learning, and Company Culture
Dr. Schra-Martin’s career spans motor homes, semiconductors, and now metal injection molding, providing her unique clarity on the value of continual learning and adaptability. She stresses that effective automation is tightly linked to process understanding: “Your automation is only as good as your understanding of what you’re automating.” Her current employer, OptiMIM, backs a culture of ongoing education, open tours, and investment in both people and new technology. She notes, “The employer understands that technology is something that is continually changing, and you have to continually learn to stay abreast.” Positive culture, she argues, not only supports employee retention but helps attract motivated future hires—offering a lesson to any company aiming to remain competitive.
Key Quote From The Episode
“Your automation is only as good as your understanding of what you’re automating.” – Dr. Nicole Schra-Martin
Key Takeaways
[00:04:24] Dr. Schra-Martin mentors young girls in hands-on STEM activities, laying the groundwork for future interest and skills in automation.
[00:05:43] Her straightforward hiring assessment prioritizes practical knowledge and trainability over academic background—an approach that addresses the real needs of industry jobs.
[00:13:43 & 00:14:30] Continual learning, understanding process control, and positive company culture are essential to both individual and organizational success in automation.
Wrap Up
Dr. Nicole Schra-Martin shows that early exposure to STEM, a focus on practical hiring, and a learning-driven company culture are reliable ways to address talent shortages in automation and manufacturing. Readers can make a difference by mentoring youth, revisiting their hiring processes, and cultivating a supportive environment at work.
Actionable suggestions:
Start or support hands-on STEM clubs for youth in your community.
Consider adding practical, skills-based tests to your hiring process.
Invest in ongoing learning and open company culture discussions at your organization.
About the Guest
Dr. Nicole Schra-Martin is an experienced manufacturing and automation manager with over 25 years in the industry. Currently managing automation at OptiMIM, she is committed to mentoring the next STEM generation and creating supportive, future-focused workplaces. Readers can connect with her on LinkedIn or learn about her company OptiMIM online.
